Find a career you love.
Show your value.
Earn your worth.
Professional career coaching from a globally recognised, qualified career practitioner with a marketing brain. Clarify your direction, plan your next move, quantify your value, and market yourself for the career success you deserve.
- Personalised 1-to-1 coaching
- Career Strategy built around you
- 10–20% more earned by most clients
- Complete, hands-on support
- 4,000+ clients successfully helped
- 20+ years of career expertise
Free Career Strategy Session
30 minutes · No obligation
Career Coaching
Support that feels personal, strategic, and practical.
20+ years
of career coaching expertise
4,000+
clients successfully helped
10–20%
more earned by most clients
Qualified
globally recognised career practitioner
Marketing brain
position your value clearly
1-to-1
personalised, practical support
A career coach who helps you understand your value, then show it.
Melita Long combines professional career coaching with more than two decades of marketing experience. The work is not about generic advice or simply polishing a CV. It is about understanding what makes you valuable, translating that into a credible personal brand and building a practical strategy for what comes next.
Structured career development expertise grounded in recognised qualifications and professional standards.
Identify and quantify achievements, then communicate your return on investment to employers clearly.
Experienced coaching MBAs, PhDs, senior professionals, executives and C-suite leaders.
Practical support is co-created with you, so the strategy and career collateral still sound and feel like you.
Career moves feel easier when you know someone is in your corner.
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Mark RentschTrustindex verifies that the original source of the review is Google.
I was recently made redundant just shy of reaching seven years with the company. The company offered me career counselling to secure another job, which I dismissed initially because I thought ‘enhancing’ my resume would not off-set my age. I gained two face to face and one zoom interviews with prospective new employers. Despite my extensive experience and proven track record, in each case younger applicants were chosen ahead of me. I had the experience and track record to easily be the best fit for all of the jobs I applied for. My resume read well seven years ago but was now failing to make me to stand out. I swallowed my pride and accepted the career coaching offer with no confidence of the value. I was most fortunate to work with Melita Long, the principal of Careers on Purpose. She patiently listened and took the time to understand my value. Her level of professionalism and empathy is unmatched, far exceeding any expectations. It wasn’t just another 8 hour ‘job’ for her and the time we spent together over multiple sessions far exceeded what she was paid for. Melita in a relatively short time together knew me better than most – carefully listening and coaxing out my story. She has extensive experience helping people of all ages gain employment in many diverse vocations. Importantly she completely understands how to make a resume stand out, without embellishment, with a masterful knowledge of language structure; even to the extent limiting the number and carefully selecting words for maximum impact. Her language craft could be described as exquisite, eloquent and compelling. No doubt she would do a much better job of this recommendation. With Melita’s help, armed with a completely refreshed resume with tangible metrics, I secured full time employment with my (first) next job application, with an employer we targeted as preferred. This would not have happened without Melita. I would thoroughly recommend Melita to anyone looking to advance or transition in their career.
Practical career support for individuals and organisations.
Choose the support that fits the situation, from personal career coaching and career collateral to outplacement, workshops and employee coaching.
for individuals
Services for individuals
01
Resume Writing
02
LinkedIn Profile
03
Interview Coaching
04
Career Change
05
Job Hunting
06
Career Progression
for Organisations
Services for Organisations
Practical career transition support for employees moving through redundancy or organisational change.
Career-focused training designed to build practical capability, confidence and employability.
Individual coaching support for employees navigating career development, change and progression.
Practical support across
the job-search process.
Career coaching goes beyond advice. The work is collaborative, practical and focused on helping people present their value clearly.
Participants receive practical support to co-develop their resume and LinkedIn to showcase their strengths and quantify their achievements.
Support with cover letters, key selection criteria, and job-search techniques across the public, private and NFP sectors.
Support with preparing for interviews including developing answers to behavioural interview questions and practice sessions.
Not sure what you need first?
From nine years
in one role to a
$30,000 pay rise.
Margie had spent nine years in the same role and was ready for a change in career direction.
Working with Melita, she reframed her Fashion Designer experience around transferable project management and product management skills. Together they built a career plan and strengthened her resume, LinkedIn, personal brand, cover letters and interview preparation.
When Margie was later made redundant, she already had her ducks in a row and was ready to job hunt. She went on to secure a new role with a $30,000 pay rise.
Margie's outcome
30K
pay rise
10× return on coaching investment
Career coaching, clearly explained.
Short answers to the questions clients commonly ask before getting started.
What is career coaching and how can it help me?
Career coaching helps you manage your career with more clarity and direction. It may cover career or business planning, job hunting, personal branding, career progression, leadership, resumes, LinkedIn and interview preparation.
Do you place people in jobs?
No. Careers on Purpose is not a recruitment service. You are the client, and the focus is on giving you the strategy, skills and support to secure your own role.
Is coaching worth it? What is the Return on Investment?
Career coaching may improve clarity, confidence, planning, career opportunities and resilience. The supplied research notes average coaching ROI of 3.4×–7.9×, with Careers on Purpose reporting 5×–10×.
Are career coaching sessions confidential?
Yes. Sessions remain confidential whether you pay personally or your organisation funds the coaching. The exception is where there is a declared intention to harm yourself or others.
Can a career coach help me with job-search strategies and interview preparation?
Yes. Support may include job-search planning, networking, personal branding, resume and LinkedIn improvement, cover letters, key selection criteria and interview preparation.
Do I need to prepare anything before starting career coaching?
If you have them, bring your current resume or CV, LinkedIn profile and ideas about roles or career directions. If not, broad goals are enough to get started.
Does changing careers mean I have to start from scratch?
Usually not. Existing experience and qualifications may often be repositioned or built on. The supplied material notes only around 10–15% of career-change clients need to return to full-time study and start again.
Why work with a career coach when I can use AI?
AI may generate options, but a career coach adds human judgement, empathy, hiring-market insight, accountability and support with complex decisions, confidence, workplace dynamics and salary negotiations.